Keynote: Interactive’s ‘Right to Succeed’
Posted by Steve Hall · Monday July 11, 2005
The several hundred early risers at Ad:Tech Chicago’s morning keynote were treated to an affirmation of their cause and a rallying cry for measurement.
Ted McConnell, Procter & Gamble’s Consumer Connect Program Manager of Innovation, stood at the pulpit (okay, a podium) and said, “Every day, you people are investing a new future and it is absolutely inspiring to see the strength of innovation that goes on here.” A few minutes later, he followed this up, avowing, “There’s no one who believes more than I do in the right to succeed of interactive.”
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