Big Brands…Big Thinking

Big corporations aren’t as often the source of groundbreaking ideas, but they do serve to validate them, and you can tell which innovations have “arrived” by watching the blue chip companies. Neither Tim Kopp, from Procter & Gamble, nor Mary Beth Stone West, from Kraft, revealed anything revolutionary in their presentations. What they did show was what can be wrought with the money and might of organizations like theirs in the world of marketing.

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The Television Landscape is Dramatically Changing

In this session led by Lifestage Matrix Marketing President Geoffrey Meredith and JCOM CEO Joyce Schwarz, the fast changing landscape of the television was reviewed in earnest. The first half of the session was packed with useful facts and figures such as 20 percent of adults not returning home prior to 9 p.m. - therefore not able to view commercials; 50 million Americans will have digital video recorders by 2008 and 81 percent of DVR users citing the ability to skip commercials as the number one reason for using a DVR.