Sneak Peek into the ad:tech Press Room

Here’s a wee throwaway video I took in the ad:tech press room, which is where we hole up from morning ‘til the first party of the night.

Featuring Brent Terrazas, Steve Hall and Really Loud Guy Who Asks for Business Cards and Puts You On Annoying Mailing Lists.

Seriously. He doesn’t even ask for your name. It’s just “Miss, got a business card? I HAVE A NEWSLETTER.”

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Come to ad:tech Chicago For Free! (Sort of)

Often times, one can’t always afford to go to or get their employer to pay for every ad conference they want to but if you’re in Chicago August 5-6 and want to go to ad:tech, there’s quite a few things you can attend for free. If you grab an exhibit hall pass by they end of the day, August 4, it’s free. You can use that pass to wander the exhibit hall to check out the latest offerings from online marketing companies, attend the Tuesday evening party at Enclave, the Avenue A/Razorfish Wednesday lunch forum on social media, the many Google sessions on Google AdWords and other Google products, the AdShuffle ad serving seminars and several other offerings which you can check out here.

What Happens in Miami…Can Also Happen in Chicago

Whoa. Weren’t we all just in Miami getting our interactive (and, um, other things) on at ad:tech? Indeed we were but now it’s time for the Chicago version of ad:tech. OK, OK, so it’s not hot, sunny, sand-filled Miami Beach but it is Navy Pier and Lake Michigan which provides an awesome skyline view of Chicago. That is, if you have a friend with a nice big sailboat who’s kind enough to take you out.

Someone will have a booze cruise. Someone will have a party at The W. CIMA will have a party at Fulsom’s. And, no doubt, one night we’ll all end up atop Rock Bottom at the end of the night. Aside from that, there will keynotes from author Clay Shirky and Google CPG Industry Director Kevin Kells. There will be three panel tracks covering Media and Branding, Tactical Marketing and Emerging Platforms.

Conversational Branding will be explored as will mobile, search, viral, the death of he banner, new media economy and, yes, of course, social media.