Press Room Faux Pas
Posted by Angela Natividad · Wednesday June 04, 2008
 Open power outlets are rare, and rarer still in the press room. Never, ever monopolize an outlet to charge your computer and cell phone at the same time—while you, Considerate Guy, attend sessions. It’s evil. read more...
Overheard on the exhibit floor
Posted by Steve Hall · Tuesday November 06, 2007
All quotes guaranteed authentic: “We can build a customized solution” . . . “Oh, yeah, we’re involved in that stuff all the time” . . . “So, it’s all performance-based?” “Ummmmm” . . . “You know what an intervention is?” . . . “When it really comes down to it, it’s all the same thing” . . . “Like anything else, it just takes a media kit, I guess” . . . “I’m formerly with AOL.” read more...And the Schwag Award Goes To…
Posted by Steve Hall · Thursday April 26, 2007
Someone told me today that the word “schwag” came from the name for the bag that thieves used to carry their stolen booty in days of yore. Of course, Google thinks it is bad marijuana so don’t quote me on that. Regardless, anyone at ad:tech who came within 50 feet of the exhibit hall soon becomes very familiar with this term. If you’ve ever seen those videos of people scrambling over each other at a Walmart midnight opening the day after Thanksgiving, then you’ll understand the seriousness with which some people scour the exhibit floor for tchotchkes. Now, before you head out tomorrow to get you some of that, let us guide you to the real gems. Fellow blogger Brad Waller and I searched to find the best and brightest goods from all over the hall today. And now, we present them to you.
After gathering the goods we recruited an expert panel of judges, who all happened to be in the press room at that exact moment, to determine The Top Five Tchotchkes of AdTech 2007. So, without further adieu here are the results: read more...Proposed New Rule: No Bathroom Texting
Posted by Steve Hall · Wednesday April 25, 2007
Steve was mentioning a few images from the exhibit hall he’s trying to purge from his brain. Well, is it just me, or is it strange to see guys standing at the urinal “hands free” because they are too busy typing on their blackberry? What are the rules of etiquette here? read more...Exhibitors Rest After Arduous Set Up
Posted by Steve Hall · Sunday November 06, 2005
 Following the theme of today’s New York City Marathon, ad:tech hosted a party for its exhibitors giving them a selection of food and beverage alongside a racetrack adhered to the floor of on of the Hilton’s function rooms. Hot dogs, pizza, ice cream ans drinks were served. Interestingly, to get to this off the beaten path function room, a trip through the exhibit hall and up an escalator was required revealing yet another exhibit hall space with about 30 more exhibitors. That, in addition to the number of exhibitors on the main floor brings this to an all time high for the show. We’re told upwards of 7,500 people will attend the show this week.
Booth Babes Still do the Trick
Posted by Steve Hall · Monday July 11, 2005
 Each conference requires the ubiquitous booth babe coverage if only to reinforce the notion that ad:tech is about advertising and, in advertising, it’s well known that sex does sell. As before, SEO Inc. hired several beautiful women to attract attendees to its booth so its search engine optimization services could be described. From the throngs of people swarming the booth, the strategy, once again, has paid off. read more...ad:tech chicago 05 Unloads, Sets Up
Posted by Steve Hall · Sunday July 10, 2005
 Per usual, on the eve before the first day of an ad:tech conference, the exhibit hall looked like King Kong’s playground with large crates strewn about the floor, booths half built and trade show staff furiously working to put the puzzle together before the throngs of attendees swarm the floor the next morning. Without fail, the hall will look pristine by the time the doors open and attendees make a mad dash for free pens and other assorted tschotchkes. Admire King Kong’s playground here. read more...Two ‘Hottest’ Apps Nowhere on the Show Floor
Posted by Steve Hall · Tuesday April 26, 2005
As I walked up and down the aisles of the show floor yesterday I was struck by two things I didn’t see. No one was talking about blogging and social media. And no one was talking about mobility applications. Meanwhile, I had just exited a keynote where mobility and blogging were mentioned as part of the ‘Next Wave.’ read more...Exhibit Hall Sadly Lacks Male Booth Babes
Posted by Steve Hall · Tuesday April 26, 2005
Brad may feel that booth babes were few and far between, but from my perspective…there weren’t any. read more...Attendees In Search of the Next Party
Posted by Steve Hall · Tuesday April 26, 2005
 Depending on one’s viewpoint, Tuesday afternoon, with no sponsored parties and exhibitors packing up, is either a great chance to flood the hotel bar and chat and have dinner with associates or it’s the sad beginning of the end of AD:TECH - even though the conference still has a half day to go. Traditionally, companies pack their events into Monday night rather than spreading them across both days. The exception, of course, is the usual AD:TECH Wrap Up Party. However, this year, there is no official Wrap Up party but rather a party, sponsored by a host of companies most have never heard of but that claims, as we indicated yesterday, to be “The After Party People Will Be Talking About For Years.” Whether that comes to pass, we won’t know until tomorrow but we’ll do our best to let you know. read more...Wayward Trade Show Temp Staff Given Booth
Posted by Steve Hall · Tuesday April 26, 2005
 Best or Worst Promotion?
Posted by Steve Hall · Tuesday April 26, 2005
Omniture wins the award for best scheme for getting hundreds of show attendees to wear their bright green t-shirts everywhere during the show. The idea was that if the roving Omniture crew saw you wearing the shirt you could win from $100 to $5,000. Every once in a while, you would hear a ruckus and look over to see three people in green shirts making a lot of noise as they approached the lucky winner and then loudly counted out their cash. read more...Booth Babes and Other Attractions
Posted by Steve Hall · Monday April 25, 2005
 Omniture Winner of Best Strategic Banner Placement
Posted by Steve Hall · Monday April 25, 2005
 Many Firms, Many Plans, DoubleClick Bids to Cause Industry Consolidation
Posted by Tig Tillinghast · Wednesday November 10, 2004
While a record 7,000 attendees roam the Ad:TECH trade show floor, stuffed together into a waxing tide of slow-motion gawking, very little hard news broke this week - perhaps because the real news isn’t ready for the press releases just yet. Upstairs in the Hilton’s corporate suites, CEOs lined up in an only slightly less crowded figurative line of companies talking to DoubleClick about purchasing bits and pieces of the firm. DoubleClick’s sudden announcement at 11:20 p.m. on Halloween that it had hired an investment bank was the release that launched a thousand board level conference calls, with senior management eager to line up strategic approval to explore a purchase. This is starting a chain of events that could lead to massive industry consolidation will beyond the scope of DoubleClick. read more...AD:TECH Kicks Off
Posted by Steve Hall · Monday November 08, 2004
 Contrary to Sunday night where virtual cobwebs were hanging in the AD:TECH exhibit area of the Hilton, this morning the hotel was abuzz with thousands of attendess registering, meeting, greeting, and checking out exhibitors booths, which, miraculously are in a dramitically different state than they were last night. In the registration area, there were two characters dressed up like Microsoft butterflies asking for business cards and offering attendees a chance to win a Rio. DoubeClick provided the closest thing to a “booth babe” this year with a beach, complete with a woman sunning herself while reading a book and being fanned by a male “servant.” Click Read More for more. read more...AD:TECH Eve, New York ‘04
Posted by Steve Hall · Sunday November 07, 2004
 On the eve of New York’s AD:TECH and with just a few hours to go, exhibitors were busy setting up for the storm of more than 7,000 expected attendees. At 6 p.m., boxes were strewn throughout the exhibit hall, booths appeared half-built, and piles of registration materials were quickly being organized. There’s much work to be done, but if history is a guide, everything down to the last tchotchke will be in place come tomorrow morning. The New York Marathon is still afoot, with plenty of runners, their support teams and their families looking for some rest and relaxation. Click more to see all the event set-up pictures, including PointRoll’s FatBoy booth, which appears to have been relegated to the corner, perhaps for bad behavior. read more...The Ups and Downs of AD:TECH Chicago
Posted by Steve Hall · Monday July 12, 2004
Maximizing a weekend on Cape Cod, I opted for early Monday morning travel to Ad:TECH Chicago. The 4 a.m. flight and put me at the Sheraton around 9:30, and I immediately realized the escalator was going to be my best friend, especially as the event is spread across four floors. There is quickly developing an escalator social club. Speaking of social events, there are no less that five parties to look forward to tonight, so prepare your party hopping shoes. Luckily, they are all about one half mile from the hotel. See the list in the comments section of the party post below. Later - going to catch the sessions. read more...Palace Hotel Lobby Observations
Posted by Steve Hall · Tuesday May 25, 2004
While AD:TECH attendees stroll the exhibit hall and attend the sessions, there’s another part of the Hotel that is teeming with activity and is likely where many of the deals are being made. The Hotel lobby. Just outside the lobby, Looksmart is smartly hosting a Starbucks coffee party where vistitors can get a $3.00 gift certificate for an afternoon boost. After the pick me up, attendees are swarming the lobby and adjacent hallways conversing about business, which parties they went to last night and which they plan to attend tonight. One attendee commented that, from a strategic viewpoint, the lobby is one of the best places to actually find someone you are looking for by following the “stay in one place long enough and everyone will pass by” strategy. read more...AD:TECH Crowd Big, Enthusiastic
Posted by Tig Tillinghast · Monday May 24, 2004
Like 1999, the crowd is large and confident. Unlike 1999, many of them work for firms seeking to make profits in the foreseeable future.
|
ad:tech home
ad:tech schedule ad:tech speakers contact ad:tech  ad:tech on TwitterArchives
new york 08 conference info about this sitedmg world media owns ad:techblog and has contracted MarketingVOX and Adrants to produce the content. MarketingVOX and Adrants maintain complete editorial independence and assume full responsibility for editorial and advertising content. 
|
