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ad:tech has announced a new Exchange Series debuting at the Chicago conference, July 31 - August 1, 2007. The Series is an on-site learning extension of its panels, workshops and technology exposition. Each day of the conference begins with a morning keynote. Wednesday morning begins with “The Art of Conversation: Building Great Brands in the Digital Age”. Panelists Tor Myhren, Executive Creative Director/Executive VP, Leo Burnett Detroit, and Robert Levrone, VP, Television, Dow Jones are introduced by Boyd Peterson, Senior VP, Consumer Research, Yankee Research Group. The presentation will explore how all marketers can leverage digital media and platforms to establish a dialog with their customers and how they can leverage the resulting conversations to learn more about their customers, continually optimize messaging and delivery, and ultimately, drive brand preference.
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Pity the poor conference attendee. At every turn, they are bombarded with useless handouts that, two feet later, end up in the trash barrel. Or, worse, they find themselves on every email list known to man after leaving the conference. Rather than foist this crap on attendees in a manner that’s annoying and far too easy to ignore, why not provide them something useful they won’t want to toss as soon as they come into contact with it?
At a recent media conference held in Tel Aviv, Israeli retail fashion chain H&O had the right idea when it created seat back mounted “chair vests” complete with pockets filled with bottled water, a snack bar and the reatailer’s catalog, all easily stowed in front of a captive audience without a trash barrel in sight. Come on conference sponsors, take a hint from H&O and give your prospective customers something they can actually use.
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ad:tech, today, announced the new China Advisory Board to set the stage for the 3rd annual event in China this year. The new advisory board, representing 13 leading companies, will be chaired by Paul Beckley, Vice President, Asia, Technology, dmg World Media.
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Following the launch of its toilet bowl-based free wireless broadband internet access offering, TiSP, Google just struck a deal with Echostar’s Dish network to provide an auction-based ad sales system. The system will allow for placement on 120 cable nets and offer second by second commercial ratings. Advertisers will make CPM bid buys through existing AdWords account across the 120 networks by daypart or have the system spit out an automated recommendation based on provided demos.
Tying into Echostar’s set top box and using commercial ratings, Google will provide bid details, placed ads, ad viewership and performance by network all withing 24 hours. Bypassing all the ratings foolery in which the industry is enmeshed, Google hopes to bring true value to inventory by supporting it with tangible numbers. Big names such as Intel, E-Trade and 188Flowers have bought in for early tests.
Google has made and will continue to make mistakes as it follows its path towards world domination but we have to give it to them for cutting through all the crap and, as Nike has always said, just doing it.
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When the thousands descend upon the Moscone Center April 26-28 for ad:tech San Francisco, the show expects to be the largest ad:tech ever, breaking all former attendance records. In a shift from past shows, ad:tech San Francisco will launch “The Now and Next Technology Showcase,” a program which will offer firsthand access to the technology and real-world uses of products from more than 40 companies in the mobile, TV and gaming spaces. Rather than relying on static presentations, companies offer interactive demos where attendees can see, touch and play with products and talk directly with representatives. We think that’s a far better route than the standard 95 percent presentation, 5 percent QA formula on which most conferences embark.
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Adding to the already busy ad:tech Conference social schedule, ad: tech itself will host a Live Connect party at the upcoming San Francisco show. Dubbed the Grand Opening Extravaganza, the event will feature The Cheesballs, a performance troop, food and drinks. In conjunction with the party, ad:tech is also promoting its online community, ad:tech connect.
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dmg world media is expanding it ad:tech conferences to Sydney, Australia. already the organizer of ad:tech conferences in New York, San Francisco, Chicago, London and Shanghai, dmg world media will organize it’s first Australian conference in Sydney February 7-8, 2007 at the Hilton Hotel. The conference will cover the usual elements on online marketing including search engine marketing, blogging, affiliate marketing, email marketing, social media, video and mobile marketing.
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ad:tech, which hosts three major national online marketing conferences, is launching a new conference series called IMPACT, a ten city, one day show kicking off February, 28 in Seattle then moving on to Phoenix, LA, Dallas, Atlanta, Denver, Boston, Toronto, Cincinnati and ending with Fort Lauderdale April, 6. The shows, as does the three big shows, will focus on all thing online marketing from planning to buying to analytics to search engine marketing to campaign optimization to ad formats to blogging to consumer generated media to behavioral marketing.
The day’s events will consist of keynotes, separate tracks with sessions of differing topics, presentations from service providers/vendors, mini expo session where attendees can explore exhibitor offerings and an ad:tech Connect LIVE! Session, an interactive Q & A jam session. We’ll be attending the Seattle and Boston events.
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As ad:tech Chicago wound down, exhibitors disassembled booths faster than a prima dona diva account director whisks in and out of a status meeting. While there were 2,500 attendees at this year’s Chicago event, up from 2,000 in 2004, the exhibit hall never seemed crowded. Perhaps, we have dmg world media conference planners to thank for perfect crowd flow control.
In the end, the hotel bars, hallways and lobby were full of people making deals, swapping contact info and planning their next product or campaign launch. Chicago might be over, but before we know it, we’ll be in New York in November for the next ad:tech extravaganza.
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On the Gaspedal weblog, there are a few tips for conference attendees to take to heart to improve their conference going experience. While the obvious tips - like badge showing, how to meet people and travel tips - are there, some less obvious but more helpful tips are listed as well. Gaspedal suggests booth babes are for idiots, calling the practice one that would appeal to 14 year old morons living in the un-PC 70’s. Other gems include the “boob alert” which states that a mid-chest placed conference name tag on a woman isn’t an invitation for a full body visual exam and the “rude alert” that warns answering a cell phone in the middle of a conversation is very bad form.
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Alongside the Chicago River and under beautifully sunny skies, dmg worldwide media unveiled its new look for its ad:tech shows to an audience of exhibitors and show officials. The new look will consist of the lower-case effect which will be implemented across all signage and the conference’s website (launching Monday morning). Also announced was ad:tech connect, a networking resource providing attendees the ability to browse for product profiles, conference sessions, companies speakers and fellow attendees. ad:tech connect will also function as a networking resource where attendees can create profiles, search other attendee’s profiles, send and receive messages and meet executives from other companies in the industry. Additional images here.
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Once again, Revenue.net has, thankfully, stepped up to the plate and will sponsor Wi-Fi at the Chicago AD-TECH so all can connect for free ending the need to wander aimlessly about seeking an open signal.
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With record attendance, the San Francisco show was a hit and received many positive comments from attendees. Now, it’s time to gear up for the Chicago Show July 11 and 12. Keynotes for the Chicago show include Garage Technology Ventures Managing Director Guy Kawasaki, P & G Manager of Innovation, Consumption Control Ted McConnell, Chrysler VP Jeff Bell, E-Loan CMO Catherine Muriel and Kimpton Hotels Sale & Marketing SVP Steve Pinetti. Get all the details at the AD:TECH website.
Revenue.net will, again, sponsor WiFi access providing attendees with free Internet access at the show. Visit their booth to get access codes.
We’ve also been told Tribal Fusion will host the “big” party Monday night.
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Because the description of this important session was left off the printed AD:TECH program guide, we’d like to better describe it. It’s called Super Session: AdTalk: Market Metric Menches and will be moderated by AD:TECH Chair Susan Bratton with eMarketer CEO & Co-Founder Geoffrey Ramsey and JMP Securities Director and Senior Analyst William Morrison as panelists. The session promises to deliver a high energy motherlode of industry facts and figures from market sizing to rich media to contextual and behavioral targeting to the biggest American, European and Asian sites to the point in time DVR will usurp television revenues the future of blog advertising. Ramsey promises the information will make you a star at the next cocktail party.
The official description of the session is .
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To the ecstatic appreciation of all AD:TECH San Francisco conference attendees, renevue.net is graciously providing free WiFi access. Any attendee wishing to avail themselves of this freebie can get an access code at either the registration desk or at revenue.net’s booth, number 111.
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Beginning Monday, April 25 and running through Wednesday April 27, AD:TECH will host its long running online marketing trade show at the San Francisco Marriott. Over 5,000 people are expected to attend, a continuing increase in attendance which prompted event organizer J.D. Events, recently acquired by dmg world media, to move the conference to the larger San Francisco Marriott from the smaller Palace Hotel.
As always, the event will be packed with keynote speeches and smaller, topic-specific panel sessions focusing on current trends in online marketing. Featured speakers this year include Home Depot EVP John Costello, Fisher College of Business Professor of Marketing Roger Blackwell ph.D. and Release 1.0 Editor Esther Dyson.
New to AD:TECH this year is ”Meet the Market Makers,” an invitation-only series of round table sessions led by industry practitioners such as Starcom’s Rishad Tobaccawalla, Nike’s Bryan Finke, Isobar President Sarah Fay, Intelliseek’s Pete Blackshaw and Modem Media’s Martin Reidy.
During the event, the AD:TECHblog will provide real time coverage of the event, it’s sessions, the keynotes and social activity. Be sure to visit often.
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Posted by Steve Hall · Wednesday November 10, 2004
On Wednesday morning, the third day of AD:TECH, with exhibitor booths gone, registration area removed and carpets lifted, the Hilton started to look like a hotel again rather than the glorious concentration of smart marketers it became for a few days. As is usual on the third day of the conference, only sessions are held which brought the number of attendees down to less than 1,000.
Walking through meeting room area of the hotel, one wondered if AD:TECH actually happened. Signage for other conferences was up. Walking without arms colliding with inappropriate body parts was possible. And a sense of loneliness hung in the air as friends and associates headed across the country back to their respective cities and homes. We eagerly look forward to seeing them all again in April at AD:TECH San Francisco.
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Is it just me, or is it weird to be exposed to cigarette smoke indoors? I was a smoker for years, but after living in SF and now NY where they banned smoking in all public places, including bars. Both cities playing host to AdTech in recent years. I quit when NY introduced taxes that put smokes up to $7.50 a pack. Now I can’t get used to the smell of cigarettes in the lobby of the Sheraton or the city’s restaurants. Call me a smoke nazi if you must, but I like the anti-smoking laws at this point (despite the fact that I broke down and smoked a few during last night’s drinking binge).
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I know many of you are eager to see the account of the party scene last night. Rest assured, Steve is working on it. It may be later this afternoon, though, as he looks like the gum Death chewed last night.
Meanwhile, I’ll tide you over with a few words about a dinner last night among members of the secret society of the 100 Club, sponsored by BlueStreak. About a dozen or so folks, whose collective black hand directs everything in Internet marketing that matters, met last night to decide who would be allowed to succeed on the Internet (no, not really). Actual though conversation about industry trends and history took place, including reminiscing about historic characters such as Paddington Hayden (drove Softbank Interactive into the ground) and Mark Welch (eccentric SF Bay real estate lawyer who dominated discussion on Online Ads Discussion List for a year or two circa 1997), remembering Dennis Rodman’s keynote (on motorcycle) at Michael Tchong’s short-lived but unforgettable Web Attack conference, as well as debates about whether Google is good or evil, and so on.
Then the heavy drinking began…
(Looking at Steve now, I think you might check back Wednesday for his party post.)
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We need your help. One thing we love to blog about is the AdTech parties. But so far, we’re clueless. If you know where the action is happening, please drop a note in the comments field.
UPDATE:
Just in case you don’t click through to the comments field, Pranav Pandit of JWT notes the following:
Party: Tribal Fusion (AD: TECH Welcoming Cocktail reception)
Time: 4:30- 6:00
Location: Exhibition Floor
Party: CIMA AD: TECH After Party
Time: 6:30-Midnight
Location: Harry’s Velvet Room - 56 West Illinois
Party: Atlas Cocktail Party
Time: 6:30-8:30 PM
Location: Swissotel Chicago - 323 E Wacker Drive, 43rd Floor
Edelweiss Penthouse Suite
Party: DoubleClick’s AD: TECH Chicago Party
Time: 6:00-8:00PM
Location: The W Chicago Lakeshore Hotel, Altitude (the Rooftop Lounge on the 33rd floor) 644 North Lake Shore Drive RSVP online by July 11th at www.doubleclick.com/adtechchicago.
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After spending several hours in various session rooms here at AD:TECH Chicago, one can easily conclude AD:TECH is hot. Sure, it’s great to see this first Chicago show teeming with attendees but it’s the temperature in the session rooms that’s most hot. Perhaps because all the sessions were overflowing with eager attendees, or the AC was undergoing some sort of rebellion. But the fact remains, standing in a hot room elbow to elbow with other human beings makes one consider jumping in the river for relief. [Steve, don’t, you’re in Chicago now. - Ed.]
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