Call for Entries Open for ad:tech 2008 Awards!

ad:tech expositions, which orchestrates conferences and exhibitions for the global interactive marketing community, has just opened the call for entries for ad:tech’s 2008 advertising awards.

Entries can be made between now and January 11, 2008.

Subscribe to MarketingVOX|News

Research Partnership Yields Insight to Less Acculturated Hispanics

A system for gauging consumer insight among Hispanic audiences launched today through a joint venture of sister market research firms Latin Pulse and AcuPOLL Research. The new U.S. Hispanic consumer testing service offers the ability to quantitatively research among less acculturated Hispanic consumers online. The service is designed for marketers who need to test a few ideas quickly and at a lower overall cost, yet who need the reliability and projectability that traditional focus groups cannot deliver.

Anti-Landing Page Group to Protest at ad:tech

On April 25th, the second day of the ad:tech Conference in San Francisco at 9:00 AM, demonstrators from the No More Landing Pages revolution will be gathered in front of the Moscone Center to protest the senseless creation of generic, dead-end landing pages.  We are so down with that!

Google Scoops Up DoubleClick for $3.1 Billion

We’re sure you’ve heard but we want to make sure. Google has acquired DoubleClick. With this acquisition, Google obtains something it didn’t have before: entry into the world of display advertising, the ad serving that goes along with that and the close relationships Double Click has with advertisers, publishers and agencies. That one phone call ad buy gets ever closer. Along with the deal, Google gets affiliate marketing company Performics, which DoubleClick recently acquired, further boosting Google’s own recent launch of a CPA service.

The Battle: Ad Agencies Versus SEO Firms

Tribble Ad Agency which isn’t really an ad agency but rather a search engine marketing firm or an agency that offers SEO or a just parody site designed to crap on the current state of the ad agency business has caused a debate between ad agency types and search engine marketing folks who are jockeying for position as to who’s best suited to handle a company’s online marketing. We think the SEO guys are a little bit more right than the ad agency guys.

In announcing their launch last month, Tribble had this to say, “Tribble Ad Agency has opened it’s doors and launched our blog to consume companies’ ad budgets and deliver next to nothing by way of online ROI. We promise to build your website all in flash so it never ranks in the search engines. We also like to use image navigation with complex DHTML menus that are unspiderable and employ random ‘keywords’.” And it goes on deliciously from there.