“If we’re asked to take something down, we will.”
That was pretty much the answer to my question of Suzie Reider, CMO of YouTube, during Tuesday’s keynote:
“With regard to YouTube and copyright: Whether Comedy Central posts The Daily Show on YouTube or not, there are thousands and thousands of clips of Jon Stewart and Stephen Colbert posted. A significant percentage of YouTube users upload clips that are mashups using copyrighted material, outright clips of copyrighted material, unauthorized uses of copyrighted songs, copyrighted photographs, and so on. How can you manage the copyright issue to the satisfaction of the copyright holders while maintaining YouTube’s unique personality?”
Oh, and something else about digital fingerprinting.
As the guy across the Grand Ballroom aisle said to me: “She totally dodged the question.”
YouTube won’t be able to for much longer.
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Kicking off ad:tech New York 2006, incoming ad:tech Chair Drew Ianni gave outgoing ad:tech Chair and current ad:tech Chair emeritus Susan Bratton a nice nod touting her tireless work over the tears growing ad:tech through thick and thin and presented her a giant bushel of roses.
Ianni told the audience this year’s ad:tech, in addition to 10,800 pre-registered attendees, has 330 exhibitors. He then discussed ad:tech’s global expansion which new and planned shows acoss the globe in London, Sydney, Paris, Hamburg, Mumbai, Bubai, Tokyo and others. Also announced was a fourth domestic show in Miami June 26-28, 2007.
Ianni then reviewed the state of the online advertising citing such nuggets as revenue hitting $20 billion in the next year, consumer packaged goods spending hitting $1 billion and online video revenue hitting $1.3 billion in 2008. China’s also expected to get active with $200 million in revenue predicted by 2008.
After the overview, Ianni introduced BBDO Chairman and Chief Creative Officer David Lubars who mostly continue’s BBDO’s mantra of “insight” as the driving force behind making great creative. Seems we’ve heard that before from former BBDO legend Phil Dusenberry but there’s nothing like carrying on tradition. Related to insight, Lubars told the audience agencies shouldn’t have to convince their clients to go online stating the insight, as the driving factor, would make that decision a no brainer.
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