Sadly, the final evening of ad:tech San Francisco came to a close. A stellar yet bittersweet close, the evening began with a fabulous party put on by DoubleClick at the W Hotel during which Cirque du Soliel-style dancers contorted, twirled hula hoops, danced, mimed, posed, postured, walked on stilts and generally provided the audience with first class entertainment. Perhaps some of that Google money is already finding its way to DoubleClick’s coffers. We’re also quite pleased with DoubleClick’s recent re-branding which gives the company a refreshingly current look.
After downing an apple martini handed out to all in attendance and accepting a Macallan 10 from friend and DoubleClick Research Director Rick Bruner, the night quickly got off to a joyous start. As soon as I took the first sip of the McCallan, my pants started vibrating and it was fellow ad:tech blogger Ana Yoerg letting me know she, along with Adrants’ Angela Natividad and Marketing Experiment’s Mike Palmer would be arriving soon. While I waited for the crew to show up, I spent time speaking with AdFemme’s Lindsay Mure, beautiful strangers from the exhibit hall floor, Rick Bruner’s DoubleClick Co-workers and, yes, the famous Lindsey Frankenfield of ad:tech’s past.
After all the ad:tech wannabe partiers gave it their best shot to get into this invite only party, the crowds thinned enough to make social fluidity far more enjoyable than an ad:tech New York Crobar party. At the outset of the party, the hula hoop girl took the dance floor and performed all manner of contorted hula-isms which made one want to call in a chiropractor - stat. Later in the evening, the floor filled with the full-on Cirque du Soliel-style dance troupe which kept the crowd so entranced, the line at the bars diminished almost completely.
read more...
MarketingVOX Sponsor
Subscribe to MarketingVOX|News
On Wednesday night, the second night of the ad:tech San Francisco 2007 conference, the party schedule was packed. I’ll tell you right now, we didn’t make it to all the events but we’ll give you a taste of the ones we did. After weighing in on the best exhibit hall schwag, Angela and I found ourselves at the ad:tech Awards Show, an event held in one of the very large Moscone North rooms near the exhibit hall. The event was well attended with open bar for three hours, cozy couches on which to site and a healthy supply of food. We particularly liked the mini burgers - perfect chow after hours of exhibit hall shenanigans.
Cirque du Soliel was the centerpiece of the event with two spectacular performances surrounding the presentation of the actual awards by ad:tech Chair Emeritus Susan Bratton, eMarketer Co-Founder and CEO Geoff Ramsey introduced by ad:tech VP Don Knox. Following the first performance of Cirque du Soliel, which the audience loved, Knox took the stage and suffered dead mic syndrome for a minute or two. Making light of the situation, Knox called out to the techies in the background who, for some reason, couldn’t find the “on” switch for Knox’s mic. No matter, Knox exuberantly mastered the stage as he reviewed ad:tech’s recent accomplishments and activities and then turned the stage over to Bratton and Ramsey.
Now here’s where we have suggestions for future ad:tech Awards events. The presentation - more a collection of quickly-paced announcements - flew by which, perhaps, had to be the case due to time constraints. Angela and I, having seen many other ad-related awards presentations, would suggest the finalists’ creative, rather than just the campaign name and agency, be shown. Some creative was, indeed, shown but not for all categories. Secondly, and we’re well aware this would lengthen the show tremendously and perhaps too much so for the purposes of the event, we’d suggest the winners of each category take the stage as they do at many other creative award shows so as to bask in the glory of their accomplishment and receive the adoration of their industry peers. After all, everyone in advertising needs their ego stroked from time to time.
read more...
Around 11 tonight I decided to head over to the party at Mighty hosted by a whole coalition of marketing and media groups, and I’m glad I did. They had a really good mix of great DJ and live bongo drummer, dancing, open bar, and general merriment. Some may have noticed the teams of dancing girls on the stage as well.
read more...
After last night’s rousing events, we’re gearing up for tonight’s social madness and we’ve got a couple of additions to the evening’s party list. In addition to the previously mentioned events, CPXinteractive is hosting a party at Larry Flint’s Hustler Club. Yes, that Larry Flint. The club is located at 1031 Kearny Street. While we have invites, we don’t have a start time. We’re guessing 9ish. The second addition is a party hosted by MoVoxx held at 111 Minna from 6PM to 9PM. They’re promising $5 Svedka Vodka drinks. To get the drink, call 800-941-3563, enter code “111” and show the text message at the bar. See you tonight.
read more...
Tuesday night’s activities at ad:tech San Francisco were subdued, enjoyable and ended oddly. Once the session rooms cleared and everyone began discussing where they’d eat dinner and what they’d be doing before they went to bed, we pulled out our trusty party schedule and headed over to the W Hotel’s XYZ Lounge for the Boca Networks Party With A Star Party. Snooze. Though there was one bit of small amusement. Apparently, there must have been a CIA agent there because when we lifted the camera to take a random crowd shot said agent turned her head away from the camera faster than an ad:tech booth babe gets accosted by drooling conference attendees. The look we received post flash was piercingly less than happy. Oh well. No visual fame for this CIA agent.
read more...
If you’re heading to ad:tech in San Francisco next week and need an easy guide around town to find all the parties, check out our customized ad:tech Party Map with all the party locations and details, You can also check our ad:tech Party Schedule which lists the dates, times and all relevant details regarding the parties as well. Be sure to check out the recent editions and plan your evening accordingly. The map and the schedule can always be accessed from links at the top right of this site.
read more...
If you’re heading to San Francisco next week for the ad:tech Conference, you’ll want to check out the ad:tech Party Calendar so you don’t miss any of the parties held over the three nights of the show. Briefly, on April 24, PartyWithaStar and Boca Networks are hosting a party at the W Hotel; Bay Area Interactive Group will host one at 11 Minna and EVN/CNET will host one at DNA Lounge.
On April 25, the Online Lead Generation Association will host a party at Thirsty Bear; ad:tech will host its own ad:tech Awards Show party at Moscone North; AdFemme will host one at a yet to be determined location and the usual multi-company party will be held at Mighty. On April 26, Fetchback will host a party at the W’s Living Room Bar. All the details including times and locations can be found on the calender.
We’ll be adding more parties to the schedule as we find out about them. If you know of any, feel free to send the details to us. And if you want a taste of what to expect, check out the New York ad:tech party scene here.
read more...
If you like Cirque du Soliel and you live in San Francisco or will be there attending ad:tech April 24-26, you’ll have a chance to see the performers do their thing. During the ad:tech Awards Show April 25, the group will be performing at 6:30 PM. No, it’s not free. That’d be wonderful but they do have to be paid for their spectacular performances which is why ad:tech is charging for entry. But since it’s the ad:tech Awards Show, there will also be open bar, tons of food and tunes from DJ Zeph included in that entry fee. You can get an early bird discount if you buy your tickets before April 25 (They cost more at the door).
Angela and I from Adrants will be there so if you want to hunt us down and berate us for any crap we may have written about you or your company, this is your chance!
read more...
Come on people. Two weeks prior to last year’s ad:tech New York conference, we had at least eight known parties listed on our fun little ad:tech party calendar but with ad:tech San Francisco just two weeks away, we’ve got just two. Are you San Francisco marketers going to let New York marketers rule? Put you to shame? Have more fun? Of course not. We know you can do better so let’s get with it.
As a bit of self service to those in the industry who plan to attend the ad:tech conference in San Francisco a couple weeks from now, we’re launching our own call for entry, socially speaking. We’re interested finding out which companies are planning to host “social events” during the evenings of the three day conference. If you are a company planning a party or if you simply know of a party that is going to occur, please let us know. Along with all our learning during the show, we need our social activities as well. Send info to .
read more...
Stay tuned. As you know, ad:tech conferences aren’t just about sessions, keynotes, exhibit hall activities and networking. No, no, no. Just as important are the parties and soon we’ll be letting you know all the details. Who. What. Where. When. So stay tuned. As soon as we know, you’ll know.
read more...
|
|
