The stuff that comes out after an interview is sometimes just as good as what you get during. After our audiovisual taste of the future of HootSuite (and a power-fail story about ZipCar), founder Ryan Holmes of Invoke Media and publisher Krista Neher of The Marketess riffed on the photo storage merits of Facebook and flickr.
Compelling factoid: while it may be true that flickr hosts over three million photos, the unlikely Facebook totally pwns that figure. As of October 2008 Facebook became the largest online photo storage site—clocking over 10 billion pics and counting.
Forget, for a second, about the vacuumy café noises and the girl with the crutches in the background. The weather is pretty, Schoggi is cozy and we have pistachio and rosewater macaroons.
Fun fact: Founder/CEO Ryan Holmes of Invoke Media, parent company of HootSuite, has never had a macaroon before. When I ordered them at the register, he asked if they were “Asian hamburgers.” And then I died.
1. HootSuite is one of the cooler tools available to marketers on Twitter right now. It has a proprietary URL shortening feature (ow.ly) with a built-in ad and revenue sharing model. HootSuite can also manage multiple accounts at once.
An update, slated for the near future, will boast still more features and turn the HootSuite UI into a cross between Firefox (with tabs!) and TweetDeck. Yeah, that sounds scary, but Ryan assures me they’ve got good info architecture/usability peeps back at Invoke.
Amielle Lake is the CEO of Tagga, a Vancouver-based company that helps agencies add a strategic mobile component to their campaigns. (Think broad SMS efforts, mobile websites, etc).
The service—currently live in Canada and the US—includes reporting and dashboard management, and payment models are flexy.
We sat down yesterday to talk about Tagga in a video interview. As luck would have it, I ended up gleaning a lot more than I expected. Amielle tells this great story about Tagga’s birth and the state of agencies at that time; it also turns out she worked in mining and knows French cheese like this. (*crosses fingers*)
Larry runs a company called Duck9, which helps college kids improve their FICO scores. He also explains the premise behind (read: plugs the living dickens out of) his BusinessWeek column, What They Don’t Teach You At Stanford Business School.
Krista, never one to resist an opp to antagonize, loudly observes Larry never actually went to business school.
Witness with awe how a (too) smooth operator eases out of that snagglety-snaggle.
Tavis Parker of Plainblack.com makes an open source Web GUI software that allows non programmers to create content rich site with message boards and wikis.
Nokia Point and Find is an image recognition tool that allows users to capture an image with their mobile phone that will launch a site on your phone. It’s similar to the way 2D bar codes work, but instead of taking a photo of a funky code on a movie poster, you just take a photo of the movie poster itself. Once you do that, the phone then can launch any Internet activity like watching a trailer of the film, check out where the movie is playing nearby, and then purchase tickets.
Scott Milener, CEO of AdRocket, an email targeting network is looking for partners in the CPA (cost per action) and targeted offer arena to help monetize his business for his customers. He’s noticed there’s been a trend to more performance based advertising. Advertisers would like to pay CPA rather than CPC (cost per click). Because of that desire, that’s why he’s seeing more CPA firms at ad:tech. They’re filling a much desired niche.
Daniel Yomtobian, CEO of Advertise.com (formerly ABCSearch) is a huge fan of ad:tech. He claims he’s generated higher ROI from attending ad:tech than any other industry event.
I spoke with Johnny Mathis Jr., CEO of Livemercial, a company that manages the entire promotional and sales cycle of product. They make money by investing in products they help sell online.
I spoke with Mandy Kakavas of the Horn Group about her impressions of Jimmy Wales’ and Pete Blackshaw’s keynote presentation at ad:tech in San Francisco.
I spoke with Rachael Alter of DSNR Media Group. She repeated what many had told me before. She and everyone else comes to ad:tech for meetings and to look for opportunities.
I spoke with Rachael Alter of DSNR Media Group. She repeated what many had told me before. She and everyone else comes to ad:tech for meetings and to look for opportunities.
I bumped into two marketing MBA students at San Francisco State University who were roaming the floor soaking up the vibe of the exhibitor floor at ad:tech in San Francisco.
At ad:tech in San Francisco, I spoke with Robert Gleichenhaus and Bryan Greer of DoublePlayMedia, a firm that specializes in lead generation for advertisers and publishers. In between their endless stream of meetings on the trade show floor, they stopped and spoke with me about what they’re getting out of ad:tech.
Here’s the first in a series of interviews I conducted with attendees at ad:tech in San Francisco. The first video is of a couple of media entrepreneurs of the yet to be launched BrandOfTheWeek.com. I asked them about the launch of their media entity all about brands and what they’re getting out of ad:tech.
In just two hours roaming the floor I conducted a bunch of interviews and met a lot of different companies. Watch this 5 minute midday show report for an overview of some of the stuff I saw and the people I spoke to, plus highlights as to what’s coming up tomorrow (Wednesday) and on Thursday. Stay tuned for lots more.
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