Julian Brass of Notable.TV hosted a killer party at the ad:tech conference and I had the pleasure of interviewing him to learn more about Notable. Notable is a resource for everything Notable - it isn’t just a listing of all of the events in a city - it highlights the most “notable” things happening. Be sure to check it out.
Don’t take my word for it - check out the Video where Julian describes Notable as well as some exciting news - a deal with the Olympics!!!
If one could identify a trend in parties at this year’s ad:tech in San Francisco, it would be this; more, smaller and no open bar. It all makes perfect sense in a “down economy.” Excepting a couple of parties, most were small events held at small venues with limited or no open bar. That didn’t seem to stop people from having fun though this year.
As early as Monday night, the eve of ad:tech, Glam Interactive held a small event atop the Clift Hotel in the Spanish Suite. From 7P-9P, members and guests mixed and mingled before the general ad:tech crowed began to glow in. While it was open to all, it never really got all that busy.
Tuesday night at ad:tech San Francisco, the first night of the conference was filled with no less than eight parties. We didn’t make it to all of them but we did make it to the Tatto (no, that’s not a typo) Media party, the Oldtimers party and the end of the nigh blowout, Advertise.com party at Ruby Skye. From elegant cocktails to sloppy dance floor action, the night had something for everyone. If you were there, then you know. If you weren’t, well, there;s always the photos (here, here and here)
Larry runs a company called Duck9, which helps college kids improve their FICO scores. He also explains the premise behind (read: plugs the living dickens out of) his BusinessWeek column, What They Don’t Teach You At Stanford Business School.
Krista, never one to resist an opp to antagonize, loudly observes Larry never actually went to business school.
Witness with awe how a (too) smooth operator eases out of that snagglety-snaggle.
Glam Interactive kicked off ad:tech San Francisco with a Monday night party at the Clift Hotel’s Spanish Suite. It was a swanky enough event. Just the right vibe to get an early start on the conference’s social festivities before all hell breaks loose Tuesday night. See more pictures here.
At ad:tech in San Francisco, I interviewed Pete Blackshaw of Nielsen about the panel discussion he was going to lead the next day entitled “Innovate or Die.” When I asked him off camera who died from not innovating Blackshaw admitted that maybe the title of his session was a little too extreme. Regardless, I asked him about great innovators and he talked about his panelists from Babycenter.com, Hulu, and Adobe.
At ad:tech in San Francisco, I spoke with Tom Bedecarre, CEO of AKQA about an issue he brought up on the panel at the Chairman’s Reception discussion on branding. He said that if a company makes a decision to spend $2 million on TV ads, there’s no discussion or proof point. But if you want to spend $2 million in digital, then you’ve got a lot of explaining to do. “With online media there’s a higher expectation that you’re going to supply data for any buy recommendation,” Bedecarre said.
You would think that since the Internet traffic is so measurable that we could prove the effectiveness of advertising. Sadly, that’s not always the case. And according to Bruce Rogers, Chief Brand Officer at Forbes, it’s something his industry needs so advertisers can gain the confidence to spend ad dollars again.
Every day YouTube is bleeding $1.2 million in bandwidth costs. I was chatting with John Manulis of Buzztone who alerted me to that statistic. So many people rely on YouTube for their content hosting and distribution, from mom and pop organizations to Time Warner, said Manulis. How long can Google sustain YouTube’s bleed rate? What happens if YouTube goes away? Manulis says there will be significant ripple effects.
At ad:tech in San Francisco, I interviewed Carol Kruse, VP of Global Interactive Marketing for Coca-Cola. Coca-Cola has done tons of online branding projects. Some have worked well, and some haven’t. Kruse admits to some of the winners and the losers.
Uh Oh. Seems Tuesday night at ad:tech San Francisco is getting crowded party-wise. Luckily a couple early events are right in the Moscone (West) center and the others aren’t too far away. Adding to the Affiliate Summit Beer Garden, ad:tech SFAMA Mixer, Digital Social Media Networking and Oldtimers Foundation parties is the Advertising 2.0 (oh, please) Party which will be he;d at the W hotel.
By Thursday night after three days of ad:tech San Francisco you will be tired and ready to go home, right? Wrong. No, you will go to Otis on 25 Maiden Lane where the SF New Media Club will be hosting one of its monthly drinkups. Come hang with agency, brand and new media types and, and and…get the chance to win an Acer Netbook.
Check out the Facebook event page and then register here.
On Wednesday, April 22 from 8PM until whenever at Aventine in San Francisco, Notable.TV will host what it’s dubbed “The Official Wednesday (ad:tech) SF 2009 Event.” The organizers claim it will be the “must attend” event of the week. Tell that to the organizers of AdverCircus2 who are also pimping their event as kick ass.
But who cares. We love party hopping. Get sick of one, just go to another. And if you’re really a sadist, you could invent a drinking game that involves traveling between multiple parties to see who can snag the most drinks in a given nights. Cabbies will love it!
Here’s the organizer’s description of the venue: Aventine is the newest addition to the San Francisco lounge and after-work crowd. The distinguished ambiance attracts the who’s who of San Francisco, it is a must-see for locals and visitors to SF alike. This 150-year old former opium den was recently renovated into a mixture of half-history, half-gorgeous. The espresso-hued floors and bar are made from onsite reclaimed wood, and the exposed brick walls of the downstairs bar are stained with water marks from when the San Francisco waterfront came right up to Washington St.
On Monday April 20, Glam Interactive Group will host two events at The Clift Hotel’s Spanish Suite. The first, from 7P-9P is open only to members and their guests. The second, which begins at 9P, is open to all ad:tech attendees. If you’re going to attend, you need to RSVP here. Unless you are a member or a guest of a member, you will not be able to attend the early party. Respect that.
Parties, parties and more parties. Yes, the avalanche has begun. On Tuesday April 21 from 5:30P - 7:30P, Affiliate Summit will host a networking event at the Affiliate Summit Beer Garden, an actual tent-like structure set up on level 2 of Moscone Center West. All attendees are welcome.
The Beer Garden will also be open from 10A – 6P on Tuesday and 10A – 5P on Wednesday. Need a place to hang and get away from conference commotions? This sounds like the place.
If you will be in San Francisco April 21, the first night of ad:tech, Shelly Palmer and Jeff Pulver are hosting a networking party at a location yet to be determined. We’ll share the location with you as soon as it’s known. It will be somewhere close to the convention center.
You can find out more details and register for the event here.
Yes, it is that time. Time when companies, despite the not so great economy, begin to announce the parties they will host during the ad:tech San Francisco conference. So far, we have Moss Networks which is hosting its VIP MIXX + MINGLE event Wednesday, April 22 from 9PM to 11PM at Infusion Lounge.
Now we have AdverCircus2 sponsored by ClickBooth and many others. Yea, it’s that party. Which is to say it will probably be good. It’s at Ten15 (1015Folsom) April 22 from 9PM to 4AM. Ten15 has five different venues within the property. Each room houses its own private DJ booth and sound system. The place is big with a capacity of 1,200. Compare that with the 650 or so capacity of Ruby Skye, a regular, and pretty big, spot for ad:tech San Francisco parties, and you’ve got a really big place. RSVP here.
As ad:tech San Francisco approaches, it’s time to start collecting the party invites. the first one on the tabel comes from Moss Networks which is hosting a VIP MIX + MINGLE Wednesday, April 22 from 9PM to 11PM at Infusion Lounge. Other sponsors include Adknowledge.com, AdManage, GenieKnows.com andReply.com.
So stop by. Grab a drink. Mix. Mingle. Ya know. Do the social thing. There’s more information about the event here.
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As ad:tech San Francisco approaches, it’s time to start collecting the party invites. the first one on the tabel comes from Moss Networks which is hosting a VIP MIX + MINGLE Wednesday, April 22 from 9PM to 11PM at Infusion Lounge. Other sponsors include Adknowledge.com, AdManage, GenieKnows.com andReply.com.
