The Marketing Maelstrom

Dear ad:tech Delegates and Friends,

In my last post, I ended by talking about the emergence of the “marketing maelstrom”.  I came across the definition of maelstrom the other day and it seemed to accurately describe the environment we all find ourselves in.

mael st rom (n): A powerful, often violent whirlpool, increasingly sucking in objects within a given radius..

As I travel across the country and around the world, I have found that an increasing number of our digital colleagues across the planet are feeling as though they are caught up in this maelstrom and I would argue that its force is growing stronger (insert Star Wars metaphor here) and its radius of effect continues to expand.  From my perspective, you would be hard-pressed to find anyone in the business of media and marketing communications that is not feeling the impact of the digital revolution.

This, in my opinion, also makes it a great time to be in the business we are in.  And to have a bit of an impact on the conversation as we do here at ad:tech is also a thrill because things are changing so fast and no one truly knows the answers.  We all stand at the edge where one merger announcement, one press release, one product announcement can fundamentally alter the state of our business.