How Many Ads Can Talk You into Eating Chocolate Plastic?

In the press room at ad:tech I met a guy called Frank Nein of OrionsWave, who observed the ad and marketing sectors are falling into turmoil—spinning uncontrollably into hell, sifting through the din in search of equilibrium in a world gone self-publish and multi-platform.

And I can’t stop thinking about Chris Franklin of Big Sky Editorial, who laughed at the idea of a viral ad. “All ads are viral!” he’d said. The point he made was that in order for an ad to succeed, it should be watchable again and again.

How many of our frenetic new manifestos are ideas that have always been there, or at least should have been?

With that, and as a kind of tribute to the future, I give you the Tootsie Roll ad. I couldn’t count on my fingers and toes how often in childhood I saw this spot.

What’s awesome about it is, most everyone I’ve met who’s roughly my age still knows all the words to the song. We enjoyed watching it then; a lot of us still do.

And in our lifetimes, we ate a hell of a lot of Tootsie Rolls.

Booth Babes Yield to Booth Dudes

Posted by Steve Hall · Monday November 06, 2006

It seems the booth babe trend has passed and in its place, a new trend has appeared: The Booth Dude. A visit to the CPA Empire booth will offer you the anti-booth babe, a fine collection of the male specimen clad head-to-toe in white tuxedos. Definitely an eye catcher and, dare we say, as eye catching as booth babe cleavage. Yes, a new trend is upon us at ad:tech. Relish it until its days are played out and it turns in to a Chippendales nightmare.

Be sure to check out another “booth dude” in the form of the Site 9 astronaut>.

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