The Ad Industry Likes to Party
If you’re not yet sick of us writing about ad:tech, we’re going to make you even sicker by pointing you to 183 more images of what’s really important about ad:tech: the parties. Ariel Waldmen of Shake Well Before Use lugged around a big ass professional camera that put our lame but cool little Casio Exilm to shame. Here’s the album where you can see Datran bar dancers, vamping hotties, people who like to lift up co-workers, bartenders who wish more people were at the party, fools who take pictures of people taking pictures of them and human flesh expressing itself on the dance floor.
While we didn’t make it to Lindsay Mure’s AdFemme party, a first for the organization, we did peruse a photo album of her ad:tech event which 150 or so attended. The party featured Emily Mure & Band whom we assume is Linday’s sister. It looked like a good time and we hope she forgives us for calling her gorgeous.
read more...Tuesday ad:tech Parties Smaller
As it turned out, there were quite a few parties Monday night at ad:tech. Most were small affairs or private company company cocktail/dinner parties. iMediaconnection’s Masha Gellar and I seemed to be on the same path visiting a party for German ad serving/email marketing company ADTECH who recently opened a U.S. office, a party celebrating the tenth anniversary of Internet marketing and training company Laredo Group and the Adotas ad:tech VIP dinner.
The ADTECH party was held on the 43rd floor of the Hilton hotel and while I don’t know much about this company, I can say the representatives from the company were some of the nicest people I’ve met in the business. The Laredo Group party was held at old school Friar’s Club where very old men passed food and reacted appropriately when one person said he didn’t want one of those penis in a blanket things. You had to be there.
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Monday Afterthoughts and Afterhours
As advertising execs and booth babes alike gingerly walked into the mid-morning sessions today, I couldn’t help but try to put the noise of yesterday together. Between the blur of wristbands, hand stamps, martinis, lectures, freebies, and softball questions, Monday was a pinnacle for seeing our industry and its best and worst.
read more...Datran’s Dancing Bar Babes Highlight Monday’s ad:tech Party Tour
Stepping in where Bluelithium left off and getting our vote as the the company providing the coolest party entertainment, Datran Media hosted a party Monday night at ad ad:tech in News York at 110 University Place. Upon entry, the four corners of a two sided bar were graced with four women dressed in Datran-colored frilly outfits which revealed far more than they covered. In the back area of the club, a woman dressed in a flesh colored body suit was suspended from the ceiling, writhing in a sheet-like sling which did an effective job showing off the contours of her body. Apparently, it was interesting to the audience as every eye in the place was aimed upward. Beyond the gyrating human-style entertainment, the Datran party also offered numerous pool tables and even a bowling alley.
In terms of ambiance, another metric by which we measured the amusement factor of this year’s ad:tech parties, both the Industry Brains and Crobar parties where at the top of the list though for very different reasons. Vertical industry keyword targeting company Industry Brains held their party at Divine Bar, a very red, elegant-ish establishment where decent wine and delicious snacks where served. The ambiance was relaxing and just what was needed after a long day at the conference. Good wine. Comfy couches. Good party. And an awards show as well.
read more...Calendar and Map to Guide ad:tech Party Goers
If you’re in New York for ad:tech or you’re heading there and want to make sure you don’t miss any of the parties, we’ve put together a Google Calendar and a Community Walk map to help you locate all the parties. It’s not an exhaustive list but it’s all we know for now. If you know of other parties that should be added to the list, send an email to and we’ll get it added. Have fun. See you there.
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