Are You Caught Up in the Marketing Maelstrom?

A Word From the Chair
“Enter the Marketing Maelstrom”

Greetings, attendees and friends of ad:tech. 

As our co-flagship show, ad:tech San Francisco, approaches, I wanted to take a moment to introduce myself and talk about a bit about our upcoming show, the evolution of ad:tech, and the current state of the industry and what may very well be on the horizon.

As the industry continues to evolve at what seems to be lightning speed, it is important that ad:tech stay nimble and that our programming and editorial coverage remain current and relevant.  In the final analysis, our central goal is to insure that our attendees find great value in ad:tech as an effective forum for learning and that all of our attendees walk away from each ad:tech as smarter and more effective executives.  I should also note that in an era where we are all addicted to email, instant messaging, our cell phones, Blackberries, and other forms of “virtual” communication, I am confident that there is great value in ad:tech serving as a place where we can physically reconnect with our friends and colleagues in the business.  Despite the communications revolution we find ourselves in, nothing can replace the value of catching up—in-person—with old and new friends, colleagues, and clients.